Monday, April 15, 2013

Class notes from April 15, 2013

Best Practice of Web Design
  • Clear, consistent navigation
  • Consistent use of shapes
  • Imagery that compliments message of site, does not distract
  • Use of correct text with keyword content
  • Do not make user guess or wait
  • Color scheme that is consistent (or not) to direct attention
User Experience
  • Make your site easy to find - Search Engine Optimization (SEO)
  • Address and phone on ALL pages
  • Large video or other large resources belong on secondary pages
  • Graphics (images) that capture the eye and help to tell the story
  • How does you site flow?
  • Monitor size and color calibration
  • Browser issues
  • Need contact page including google other mapping page
  • Make sure page is mobile friendly
  • Update site frequently and make the information on website relevant and current
Classic Design (Print) vs. Web Design
  • Print - more detail, more text
  • Print - eye travels across the page differently than on web
  • Print - more time to study/read content
  • Web - images push the ideas
  • Web - text enhances the idea
  • Web - Down loadable files/secondary pages carry the content
  • Colors on Websites: use primary colors and complimentary colors
    • Yellow is not a good website color
    • Use colors that convey the idea of the website (earth tones for earthy products, blue for water, orange for food, etc.)
    • Color Wheel

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